The source of the advertisement is a private company: NIVEA is a business firm trying to sell products; it is a global skin- and body-care brand that is owned by a private German company by the owner Beiersdorf.
By Jennifer Van Grove Nivea took to its Facebook Page Thursday afternoon to issue an apology and thank fans for their concern. Parent company Beiersdorf AG withdrew the ad from future publication.
This ad was inappropriate and offensive," Nivea said on Facebook. This ad will never be used again. Diversity and equal opportunity are crucial values of our company. It reads, "Look like you give a damn," and has the phrase "re-civilize yourself" bolded in all capital letters.
Bloggers, Twitter users and Facebook members took issue with the racial implications of the print ad.
Rihanna was chosen as the official spokeswoman for Nivea earlier this year. The caption on Anderson's Twitpic photo reads, "Adding Nivea to the list of companies that will not be getting my money.
After realizing that this ad is misleading, it was immediately withdrawn. The brand represents diversity, tolerance, and equal opportunity. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities.
This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance.NIVEA MEN.
M likes. Welcome to NIVEA MEN USA fan page. This is the place for NIVEA MEN USA giveaways, contests, news and more. We love hearing from. NIVEA For Men has launched a ‘NIVEA most wanted’ marketing campaign with Space, as part of the advertising for its new hydrogel moisturiser for men with stubble and beards.
More recently, NIVEA for men launched an ad campaign focusing on the England Football team leading up to the FIFA World Cup NIVEA was not an official partner of FIFA but of the England team only.
The ad campaign was a massive undertaking that involved many media and strategies to fully make use of the World Cup as a vehicle .
The Radio ad titled THONG was done by Moynihan Russell advertising agency for product: Nivea For Men (brand: Nivea) in Ireland. It was released in May Nivea Whitening Moisturizer – Gradual Whitening 5 in 1 UVA & UVB Filter Whitening Cream specially designed for men to whiten their skin and control oil production and Science & Research.
Overview of Nivea brand: advertising agencies, festival awards, case studies, creatives, successful works and campaigns.