This is a manuscript of the 3rd edition, a work in progress sponsored by the US National Science Foundation. The first edition was published by Third Millenium Books, Novato, California, in and as noted below, copyright was reassigned to the author upon breakup of that company.
Alderton, the originator of Dr Pepper.
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Dr Pepper ad from Pepper" was first used commercially in Its introduction in preceded the introduction of Coca-Cola by one year. Patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco".
Pepper later stylized as "Dr Pepper". As with Coca-Colathe formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.
Old Corner Drug Store the same store where Dr Pepper was first served in and faded letters on the book's cover spelled out "Castles Formulas". John Castles was a partner of Morrison's for a time and worked at that location as early as One recipe in the book titled "D Peppers Pepsin Bitters" was of particular interest, and some speculated it could be an early recipe for Dr Pepper.
However, Keurig Dr Pepper insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in Maybut no one purchased it. Pepper of Rural Retreat, Virginia.
Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job. Museum, has stated that U. Census records show that a young Morrison lived in Christiansburg, Virginia40 miles away from Rural Retreat, and that "there is not one piece of evidence that Morrison ever worked for Charles T.
Pepper in Rural Retreat". Pepper because the doctor granted Morrison permission to marry Pepper's daughter,  but the girl in question was only eight years old at the time that Morrison moved to Waco.
Pepper of Christiansburg is another possible inspiration for the soft drink's name. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page.
Since census takers at this time were walking from door to door, and these census entries are close to each other in the record, it appears that Morrison and this Dr. Pepper lived close to each other. Furthermore, Pepper is recorded as having a year-old daughter, named Malinda or Malissa.
A logo that debuted at that time had slanted text, in which Dr. Pibb, which was also determined to violate the trademark. The soft drink was later renamed Mr Pibb. Dr Pepper became insolvent in the early s, prompting an investment group to take the company private.
Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. As part of these activities, economists and the courts have weighed in with the opinion that Dr Pepper is a "pepper" flavored drink and not a "cola".
Inthe FTC blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the "pepper" flavor category of soft drinks.
The NFL agreed to allow Jones and other teams to pursue their own agreements. Varieties Dietary brands Dietetic Dr Pepper was introduced in cans and bottles.
Sales were slow partly due to the public misconception that the drink was for diabetics, and inthe company renamed the product Sugar Free Dr Pepper.Write Me a Jingle Samples and Demo's.
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Dr Pepper is a carbonated soft drink marketed as having a unique flavor. The drink was created in the s by pharmacist Charles Alderton in Waco, Texas and first served around Dr Pepper was first nationally marketed in the United States in , and is now also sold in Europe, Asia, North and South America, and Australia, as well as New Zealand and South Africa as an imported good.